Ask Your Employees & Partners: In order to gain support from your employees it is often important to get feedback from your employees before you start the campaign. Ask them what cause they think closely aligns with the business, what local nonprofit would benefit from this exposure, and what causes do they personally support.
Choose Alignment: You want to choose a cause that aligns with your business practice. If you company serves children, choose a nonprofit organization that benefits kids. Do you sell sports equipment? Sponsor a little league team. Are you a professional organization? Support a scholarship fund. The list is endless and it helps everyone - your customers and your team - get on board when the tie makes sense for your business.
Gather Your List and Research the Causes: Take the list that you have created and narrow it down to the top 10 choices. Now it is time to do some research. Go online and look at their website, see if they have tools for you to use to promote their cause, if you know someone who works there or if it is a local cause call and talk to them about setting up a campaign. Google the heck out of them. Research them on Guidestar. Every nonprofit filing a as such with the IRS must have a record.
Contact the Nonprofit: After you have selected the cause that you feel aligns best with your organization connect with them to let them know that they will be your chosen cause. Suggest a meeting where you can discuss how they would like to be represented. If it is a national campaign they will most likely have information online for you to use to support them. If you have decided to support a nonprofit that does not, then you can create your own program and donate the funds in your own way.
Next week we will talk about what types of campaigns you can run to raise awareness for your chosen cause marketing campaign. This is all part of #DoGoodMonday
Jacqueline Wolven @jackiewolven is a small business/small town marketing and simplicity lifestyle expert and an inspiring speaker and consultant. Featured in Real Simple and TinyBuddha. Find out more.